Funnels
Funnels in the Analyze area (Behavior) — route /analyze/funnels.
Funnels lives in the Analyze area of the dashboard, under Behavior.
At a glance#
| Dashboard route | /analyze/funnels |
| Area | Analyze (analyze) |
| Group | Behavior |
| Platforms | Available for every app platform. |
What it does#
Funnels measure how many users complete an ordered sequence of events, and where the rest stop.
When to use it#
When you know the steps and want to find the weak one. If you do not yet know the steps users actually take, Flows discovers them; a funnel assumes you already have a hypothesis.
Before you build one#
Verify every step event in the Event Debugger. A funnel over a misspelled or never-fired event shows a clean 100% drop-off at that step, which looks exactly like a catastrophic product problem. That mistake is common enough to check for first, every time.
Reading a funnel honestly#
A drop-off is not necessarily a problem. Users who abandon a checkout may have been browsing. Compare against a baseline period rather than against zero.
The conversion window matters more than people expect. A 24-hour window and a 7-day window on the same funnel can differ by a factor of two. State the window whenever you quote the number.
Step order is enforced. Users who complete steps out of order are excluded, which is usually right and occasionally hides a real path — check Flows if a funnel's total looks too small.
Workflow#
Start with two steps
The narrowest funnel that answers your question. Adding steps only ever reduces the population, and a six-step funnel rarely isolates a cause better than two well-chosen ones.
Segment the drop-off, do not just measure it
The same step often behaves very differently by platform, release or acquisition source. That comparison, not the headline rate, is where the cause usually is.
Watch replays from the dropping step
Take a handful of sessions from the bucket that failed. This is the fastest route from "20% drop here" to knowing why.
Where the data comes from#
From the SDK
Served by
Analytics
Related#
Events SDK guide — naming that keeps funnels stable.