Mobile attribution
Connecting an install, signup, or purchase to the campaign, source, or link that drove it.
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Product analytics
Product analytics is the analysis of how people actually use a product, based on event data about the actions they take. It covers funnels, cohorts, retention, segmentation, and revenue, and answers questions about activation, engagement, and churn. It differs from marketing analytics by focusing on behavior inside the product rather than acquisition alone.
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Session replay
A reconstruction of a user session from captured screens, touches, and events.
Read definitionCrash-free rate
The percentage of users or sessions that did not experience a crash in a period.
Read definitionDeep link
A link that opens a specific screen inside an app rather than a home screen.
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