Web & mobile growth intelligence, explained.
Editorial from ScaleBun on product analytics, observability, session replay, attribution, performance, engagement, and React Native engineering — for teams shipping on web and mobile.
Latest Articles
Heatmaps Are Useful. Until People Start Treating Them Like Science.
Heatmaps and rage-click data reveal real UX problems like dead clicks, but only when read correctly alongside session replay.
ScaleBun • August 13, 2026
OTA Updates Are Basically Software Deployment With a Smaller Blast Radius
An introduction to Over-The-Air updates and how they allow teams to deploy JavaScript fixes to React Native apps without App Store waits.
ScaleBun • August 13, 2026
Performance Bugs Don't Crash Your App. Users Leave Anyway.
A slow API can return 200 on every request and still drive users away through abandonment and retries.
ScaleBun • August 13, 2026
Product Analytics Tells You What Users Did. Debugging Data Tells You Why.
Product analytics shows where users drop off in a funnel, but not why — session-level debugging data closes that gap.
ScaleBun • August 13, 2026
Release Tracking Is the Difference Between “We Have a Bug” and “We Introduced a Bug Tuesday”
An error spike is easier to explain once it's overlaid with deployment history and connected to what changed.
ScaleBun • August 13, 2026
Replay Controls Sound Like UI Details Until You're Debugging a 40-Minute Session
Watching a 40-minute session replay start to finish isn't practical — playback controls make it usable.
ScaleBun • August 13, 2026
Session Replay: Your Bug Report Is Missing About 90% of the Story
A vague bug report leaves out what actually happened. Session replay reconstructs the user's actions around the failure.
ScaleBun • August 13, 2026
The Future of OTA Isn't Faster Deployment. It's Smarter Deployment.
Shipping updates fast isn't enough; you must know if the OTA actually fixed the problem. Learn how to verify OTA rollouts with real telemetry.
ScaleBun • August 13, 2026
Web and Mobile Observability Should Not Feel Like Two Different Companies Built It
Having separate telemetry, error monitoring, and analytics tools for web and mobile creates a fragmented DevOps scavenger hunt.
ScaleBun • August 13, 2026