Mobile attribution
Connecting an install, signup, or purchase to the campaign, source, or link that drove it.
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Funnel analysis
Funnel analysis measures how many users complete each step of a defined sequence — for example, onboarding or checkout — and where they drop off. It surfaces the specific steps that lose the most users, which is where product changes have the largest impact. Funnels are usually built from tracked events and segmented by cohort or acquisition source.
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Session replay
A reconstruction of a user session from captured screens, touches, and events.
Read definitionCrash-free rate
The percentage of users or sessions that did not experience a crash in a period.
Read definitionDeep link
A link that opens a specific screen inside an app rather than a home screen.
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