Session replay
A reconstruction of a user session from captured screens, touches, and events.
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Mobile attribution
Mobile attribution is the practice of connecting a downstream action — an install, signup, or purchase — to the marketing campaign, channel, or link that drove it. It lets teams measure which acquisition sources actually produce engaged, paying users rather than just installs. On mobile it typically relies on deferred deep links, referrer data, and probabilistic or deterministic matching.
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Crash-free rate
The percentage of users or sessions that did not experience a crash in a period.
Read definitionDeep link
A link that opens a specific screen inside an app rather than a home screen.
Read definitionProduct analytics
Analyzing in-product behavior — events, funnels, cohorts, retention — to guide decisions.
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