Mobile attribution
Connecting an install, signup, or purchase to the campaign, source, or link that drove it.
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Session replay
Session replay reconstructs what a user did during a session from captured screen frames, touch interactions, and events, stitched onto one timeline. It gives product and support teams root-cause context behind a drop-off, crash, or complaint without needing to reproduce it. Privacy-first implementations mask text and sensitive screens on-device before any data leaves.
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Crash-free rate
The percentage of users or sessions that did not experience a crash in a period.
Read definitionDeep link
A link that opens a specific screen inside an app rather than a home screen.
Read definitionProduct analytics
Analyzing in-product behavior — events, funnels, cohorts, retention — to guide decisions.
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