Mobile attribution
Connecting an install, signup, or purchase to the campaign, source, or link that drove it.
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Crash-free rate
Crash-free rate is the share of users (or sessions) that did not hit a crash over a given window — for example, a 99.5% crash-free-users rate means 0.5% of users experienced at least one crash. It is a standard mobile stability metric, usually tracked per release to catch regressions early. It is most useful alongside the specific crashes driving the number down.
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Session replay
A reconstruction of a user session from captured screens, touches, and events.
Read definitionDeep link
A link that opens a specific screen inside an app rather than a home screen.
Read definitionProduct analytics
Analyzing in-product behavior — events, funnels, cohorts, retention — to guide decisions.
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