Mobile attribution
Connecting an install, signup, or purchase to the campaign, source, or link that drove it.
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Deep link
A deep link is a URL that routes directly to a specific screen or state inside a mobile app instead of just launching it. A deferred deep link preserves that destination through installation, so a new user who taps a link is taken to the intended screen after first open. Deep links are central to attribution and to campaign, referral, and onboarding flows.
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Session replay
A reconstruction of a user session from captured screens, touches, and events.
Read definitionCrash-free rate
The percentage of users or sessions that did not experience a crash in a period.
Read definitionProduct analytics
Analyzing in-product behavior — events, funnels, cohorts, retention — to guide decisions.
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