Attribution

ScaleBun can connect important outcomes such as installs, signups, and purchases to the campaign, source, or deep link that drove them. This helps teams understand which acquisition channels lead to meaningful downstream behavior instead of looking only at the initial click or install.

Yes. ScaleBun supports deep links and campaign source tracking as part of its attribution capabilities. This lets teams connect acquisition sources with the user journeys and product events that happen after users enter the application.

Yes. Attribution and product analytics share the same identity layer and event schema. This means teams can connect where a user came from with what that user later did in the product, including signups, conversions, retention behavior, and other tracked events.

No. Attribution is designed to run through the same ScaleBun SDK integration used for supported analytics, engagement, monitoring, and session replay capabilities. This reduces the need to maintain a separate attribution SDK with a disconnected identity model.

ScaleBun is designed with privacy-aware data collection. Tracking can respect consent requirements and teams can minimize the data they collect while still measuring acquisition sources and connecting them to important product outcomes.