Mobile attribution
Connecting an install, signup, or purchase to the campaign, source, or link that drove it.
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SDK
An SDK (software development kit) is a package of libraries, APIs, and tools that lets developers integrate a service into their app. In mobile analytics and monitoring, the SDK captures events, crashes, performance, and replays on-device and transports them to a backend. Consolidating capabilities behind one SDK reduces app weight, duplicated user identity, and inconsistent event schemas.
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Session replay
A reconstruction of a user session from captured screens, touches, and events.
Read definitionCrash-free rate
The percentage of users or sessions that did not experience a crash in a period.
Read definitionDeep link
A link that opens a specific screen inside an app rather than a home screen.
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