Mobile attribution
Connecting an install, signup, or purchase to the campaign, source, or link that drove it.
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Retention
Retention measures the proportion of users who come back to a product over time after an initial action such as signup or install. It is commonly shown as a curve (day 1, day 7, day 30) or as cohort retention grids. Sustained retention is one of the strongest signals of product-market fit because it reflects ongoing value rather than one-time acquisition.
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Session replay
A reconstruction of a user session from captured screens, touches, and events.
Read definitionCrash-free rate
The percentage of users or sessions that did not experience a crash in a period.
Read definitionDeep link
A link that opens a specific screen inside an app rather than a home screen.
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