Mobile attribution
Connecting an install, signup, or purchase to the campaign, source, or link that drove it.
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Session
A session is a period of continuous activity by a user in an app, typically ended after a defined span of inactivity or when the app is backgrounded. Sessions provide the unit for metrics like session length, sessions per user, and session-based crash rates. Tying events, screens, and replays to a session gives each signal a shared timeline.
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Session replay
A reconstruction of a user session from captured screens, touches, and events.
Read definitionCrash-free rate
The percentage of users or sessions that did not experience a crash in a period.
Read definitionDeep link
A link that opens a specific screen inside an app rather than a home screen.
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