Mobile attribution
Connecting an install, signup, or purchase to the campaign, source, or link that drove it.
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Feature flag
A feature flag is a runtime toggle that enables or disables functionality without deploying new code, letting teams decouple release from rollout. Flags support staged rollouts, targeting specific segments, and A/B experiments, and can be turned off quickly if something regresses. On mobile, flag values are usually delivered in a config payload the SDK fetches.
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Session replay
A reconstruction of a user session from captured screens, touches, and events.
Read definitionCrash-free rate
The percentage of users or sessions that did not experience a crash in a period.
Read definitionDeep link
A link that opens a specific screen inside an app rather than a home screen.
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