Mobile attribution
Connecting an install, signup, or purchase to the campaign, source, or link that drove it.
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Experimentation
Experimentation is the practice of releasing product changes as controlled experiments — A/B tests, staged rollouts, and holdouts — so their effect on user behavior is measured rather than assumed. It pairs a variant-assignment mechanism with exposure tracking and metric analysis, and is most trustworthy when assignment, rollout, and analytics run on one identity and event schema so a user is counted once and consistently. It lets teams decouple releasing code from launching a change and roll back quickly if a variant regresses.
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Session replay
A reconstruction of a user session from captured screens, touches, and events.
Read definitionCrash-free rate
The percentage of users or sessions that did not experience a crash in a period.
Read definitionDeep link
A link that opens a specific screen inside an app rather than a home screen.
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