Mobile attribution
Connecting an install, signup, or purchase to the campaign, source, or link that drove it.
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Event tracking
Event tracking is the recording of discrete user actions — a tap, a screen view, a purchase — as structured events, each with properties and tied to a user and session. A consistent event schema is what makes funnels, cohorts, and segmentation possible downstream. On mobile, SDKs typically handle offline queueing, batching, and retries so events are not lost.
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Session replay
A reconstruction of a user session from captured screens, touches, and events.
Read definitionCrash-free rate
The percentage of users or sessions that did not experience a crash in a period.
Read definitionDeep link
A link that opens a specific screen inside an app rather than a home screen.
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