Mobile attribution
Connecting an install, signup, or purchase to the campaign, source, or link that drove it.
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Cohort analysis
Cohort analysis groups users by a shared characteristic — most often their acquisition week or a first action — and tracks how each group behaves over time. It separates the effect of when or how users arrived from changes in the product, making trends like improving retention visible. It is a core technique in both retention and revenue analysis.
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Session replay
A reconstruction of a user session from captured screens, touches, and events.
Read definitionCrash-free rate
The percentage of users or sessions that did not experience a crash in a period.
Read definitionDeep link
A link that opens a specific screen inside an app rather than a home screen.
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