ScaleBun for Subscription apps

Subscription apps live and die by retention. ScaleBun attributes paid subscribers to their source, connects trial conversion, cohort retention, the behavior that signals churn, and the journeys that win users back — and lets you test pricing and paywall changes safely — all on one user timeline.

• Acquire — attribute paid subscribers to source — Tie each paid subscription back to the campaign and channel that drove it, so you invest in the sources that produce subscribers, not installs.
• Convert — understand trial conversion — Track the funnel from install to trial to paid, segmented by source and cohort, to find where trials stall.
• Retain — measure retention by cohort — See how each cohort retains over time to spot what moves the curve and which changes actually stick.
• Diagnose — surface churn signals — Use events and sessions to identify the behavior that precedes cancellations, before the subscription lapses.
• Recover — run reactivation journeys — Trigger win-back push and in-app messaging from real behavior to bring lapsed and at-risk users back.
• Optimize — test pricing and paywall changes — Gate paywall and pricing changes behind flags, roll them out gradually, and measure the effect on conversion and retention.

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