Media partners

Media partners lives in the Marketing area of the dashboard, under Acquisition.

At a glance#

What it does#

Media partners is where you connect the advertising networks that will attribute your installs — principally the self-attributing networks, whose claims appear on Self-attributing networks. Each connection shows its status, and can be tested.

When to use it#

Before running any paid acquisition. This is the connection step everything else in Attribution depends on: without a connected partner there is nothing to attribute installs to, and every paid install lands as unattributed.

Come back when a partner's numbers stop agreeing with yours — the first thing to check is whether the connection is still live.

Workflow#

1. 1

   Connect the network before the campaign starts

   Attribution is not retroactive. Installs that arrive before the connection exists cannot be claimed afterwards.

2. 2

   Verify the connection

   A partner that appears connected and is not is the worst state — every report looks plausible and undercounts.

3. 3

   Map your conversion events next

   A connected partner receiving only installs optimises for installs. See Partner event mapping.

4. 4

   Check status periodically

   Credentials expire and partners revoke them. A silently dropped connection degrades your data with no error anywhere.

Permissions and prerequisites#

Requires an administrative or developer role, and credentials from the partner. Connections are recorded in the audit log.

Limits and edge cases#

• Attribution starts at connection time. No backfill.

• Each partner attributes by its own rules, so two partners can claim the same install and both be internally consistent.

• A revoked credential fails silently from the dashboard's point of view — check status rather than assuming.

• Not all partners are self-attributing. Some rely on click-based attribution instead.

Troubleshooting#

Connected but no installs attributed. Confirm campaigns are actually running, then check that the connection test passes.

Partner claims installs we do not see. Their attribution window or view-through rules are wider than yours. Compare trends rather than totals.

Connection dropped. The credential was revoked or expired. Reconnect.

Where the data comes from#

Attribution starts when the connection is made — installs that arrive before it cannot be claimed afterwards.

Served by

• Tracking

Related#

• Self-attributing networks

• Attribution

• Campaigns

• Automations

• Journeys

• Channels

• Traffic sources

• Landing & exit pages

• Marketing overview