ScaleBun for E-commerce

For e-commerce apps, revenue lives in the checkout funnel. ScaleBun measures which campaigns drive buyers, where the funnel leaks, the payment errors behind failed orders, and lets you trigger recovery journeys — then replay the sessions behind failed purchases and test fixes with staged rollouts.

• Acquire — measure which campaigns drive purchases — Attribute installs and purchases to the source, campaign, and deep link behind them, so budget follows revenue rather than clicks.
• Convert — analyze checkout funnels — Track the steps from product view to cart to purchase and find the exact stage where buyers drop off, split by device and source.
• Diagnose — monitor checkout performance and payment errors — Catch crashes, slow screens, and failed payment calls that block orders, tied to the release and step where they occur.
• Replay — see the session behind a failed purchase — Watch the recording of a failed or abandoned checkout to find whether the cause was a bug, a confusing step, or a payment error.
• Recover — win back abandoned carts — Trigger push, in-app, and messaging journeys from real cart and browse behavior to bring shoppers back to an unfinished order.
• Optimize — roll out and measure store experiments — Gate checkout and merchandising changes behind flags, roll them out gradually, and measure the effect on the funnel.

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