A segment is a saved rule that continuously re-evaluates. An imported list is a fixed set of identifiers that stays unchanged until you edit or replace it.
Features · Segmentation & Audiences
Segmentation & Audiences
Build continuously evaluated segments from user properties, behavior, funnel progress, revenue and lifecycle signals, inspect the people who qualify, and reuse the same audience across analysis and engagement.
Capabilities
What segmentation & audiences gives you
Continuously evaluated segments and reusable audiences built from behavior, properties, funnels, revenue, and lifecycle signals.
Segments that stay current automatically
A segment is a saved rule rather than a frozen list. Membership is evaluated when the segment is used, so people enter and leave as their behavior and properties change.
Behavior and profile context in one builder
Combine profile properties with event activity, event counts, funnel progress, sessions, revenue, subscriptions, recency and RFM signals instead of exporting data to assemble an audience elsewhere.
One definition across analysis and engagement
Inspect real members before acting, then use the same segment to compare behavior or target engagement. Teams share one audience definition rather than recreating similar filters in separate tools.
The SDK
Built as one lightweight SDK, not five disconnected tools.
One install brings the whole platform online, with the plumbing — queueing, batching, retries, and masking — handled for you.
- One installation
- OTA bundle updates
- One identity layer
- One event schema
- Offline queueing
- Batching & retrying
- Privacy controls
- Masking by default
- iOS · Android · RN
- Server-side APIs
- Webhooks
- Data export
App.tsx
FAQ
Segmentation & Audiences — common questions
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