ScaleBun
Features · Marketing & Attribution

Marketing & Attribution

Connect campaigns, channels, acquisition sources, attribution, links and growth outcomes to the product behavior, release quality and revenue those users produce.

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Capabilities

What marketing & attribution gives you

Campaigns, acquisition, attribution, links, activation, and growth connected to downstream behavior and revenue.

  1. Follow acquisition beyond the click

    Campaign and source context stays attached to the user, so activation, product behavior, session quality and revenue can be traced back to what brought that person in.

    • Campaigns
    • Channels
    • Acquisition context
  2. Attribution paths built for each platform

    Mobile supports install sources, media partners, postbacks and privacy-preserving attribution, while web connects traffic sources, landing performance and server-side conversions.

    • Web + mobile
    • Install attribution
    • Server conversions
  3. Turn measurement into the next action

    Build links and QR codes, compare activation and growth, then move the right audience into an experiment, lifecycle program or engagement journey without losing its source context.

    • Links + QR
    • Activation
    • Lifecycle
The SDK

Built as one lightweight SDK, not five disconnected tools.

One install brings the whole platform online, with the plumbing — queueing, batching, retries, and masking — handled for you.

  • One installation
  • OTA bundle updates
  • One identity layer
  • One event schema
  • Offline queueing
  • Batching & retrying
  • Privacy controls
  • Masking by default
  • iOS · Android · RN
  • Server-side APIs
  • Webhooks
  • Data export
App.tsx
FAQ

Marketing & Attribution — common questions

No. Mobile relies on install referral data, network postbacks and privacy frameworks such as SKAN, while web uses traffic data, pixels and server-side conversion APIs. ScaleBun keeps both connected to the same downstream product outcomes.

Install once. Understand everything.

See every journey. Fix every issue. Grow every user.

One SDK, one timeline, and one dashboard for marketing, product, and engineering.